---
title: Company News & Announcements | Product Updates
description: Product Updates | Keep up-to-date with the latest Enduraplas company news, announcements, product updates and much more. Right from the source.
---

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# Company News

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[![](https://blog.enduraplas.com/hubfs/Introducing-ICE-MASTER-SYSTEMS-Blog.jpg)](https://blog.enduraplas.com/company/introducing-ice-master-systems)

## [Introducing ICE MASTER SYSTEMS®](https://blog.enduraplas.com/company/introducing-ice-master-systems)

 \[fa icon="calendar'\] Jul 17, 2018 10:36:00 AM / by [Greg Firth](https://blog.enduraplas.com/company/author/greg-firth) posted in [Product Updates](https://blog.enduraplas.com/company/topic/product-updates)

[\[fa icon="comment"\] 0 Comments](https://blog.enduraplas.com/company/introducing-ice-master-systems#comments-listing)

This is an exciting step forward for our company, our dealers and the entire snow and ice industry. Today, Enduraplas is excited to announce a complete lineup of ice control equipment. These products will be launched under a new Enduraplas brand called ICE MASTER SYSTEMS®. The ICE MASTER SYSTEMS® brand and the team of professionals behind it are dedicated towards providing simple and effective solutions to control ice.

[Read More \[fa icon="long-arrow-right"\]](https://blog.enduraplas.com/company/introducing-ice-master-systems)

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