Ice Control Blog

Phill Sexton

Phill Sexton
I am the founder and CEO of WIT Advisers. I am a veteran of the winter and landscape management industry. As a technician, manager, executive and company owner, my growing concern about the environmental impacts of my trade and evolving interest in sustainable best practices led me to developing my company. I enjoy sharing best practices about how to control snow and ice more efficiently.

Recent Posts

Liquid Brine Spraying Techniques [10 of 10]

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[fa icon="calendar'] Oct 31, 2019 11:10:47 AM / by Phill Sexton posted in Using Liquids

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Now that you understand how liquid brine will benefit the environment and the economy, you may be wondering if there is a correct way to apply the liquid brine to achieve the best results. In this post, Phill Sexton with WIT Advisers will go over spraying techniques for liquid brine and nozzle usage.

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How do we Make the Change to Liquids? [9 of 10]

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[fa icon="calendar'] Oct 21, 2019 2:28:27 PM / by Phill Sexton posted in Using Liquids

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You might be thinking about starting to use liquids in your operation but are wondering how to make the switch. You may know the benefits, and understand why we [as an industry] need to make this change, but how do we actually make the change? In this post, we will discuss how you can make the leap from rock salt to liquid brine. 

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Why Aren't More Clients Asking for a Liquids Approach? [8 of 10]

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[fa icon="calendar'] Oct 10, 2019 3:28:27 PM / by Phill Sexton posted in Benefits of Liquids

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As we think about making this change to a liquids approach, it really begs the question, “Why aren't more clients requesting liquids?” In this post, Phill Sexton with WIT Advisers goes over how you can make your clients aware of the liquid brine solution. 

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What are the Barriers of Switching to Liquid Brine Deicing? [7 of 10]

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[fa icon="calendar'] Oct 9, 2019 9:53:04 AM / by Phill Sexton posted in Using Liquids

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We've really got to start having a discussion about how are we going to inspire the change to using liquid brine. In this post, Phill Sexton with WIT Advisers will go over what the barriers are of switching to liquid brine for de-icing in snow and ice management.

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Preventing the Bond of Snow & Ice with Liquid Brine [6 of 10]

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[fa icon="calendar'] Sep 26, 2019 2:34:21 PM / by Phill Sexton posted in Using Liquids

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The name of the game particularly when using liquids is, using it as a proactive measure to prevent the bond of snow and ice. In this article, you will learn about the importance of preventing the snow and ice bond with liquid brine, why it is so effective, and how you can reduce your salt output.

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Rock Salt vs Liquid Brine [5 of 10]

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[fa icon="calendar'] Sep 23, 2019 10:07:37 AM / by Phill Sexton posted in Benefits of Liquids

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The concept of using liquids for snow and ice control often gets questions about how much it works. In this post, Phill Sexton with WIT Advisers will describe the different effects liquid brine and rock salt have when used for snow and ice control and compare them to each other in a real world situation.

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Level of Service Benefits of Liquid Brine [4 of 10]

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[fa icon="calendar'] Sep 13, 2019 9:18:28 AM / by Phill Sexton posted in Benefits of Liquids

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As snow and ice control contractor, you're always trying to provide the best service to your clients. In this post, Phill Sexton will discuss the benefits that using liquid brine has on your level of service and how it effects your crews.

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Economic Benefits of Liquid Brine [3 of 10]

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[fa icon="calendar'] Sep 13, 2019 8:51:36 AM / by Phill Sexton posted in Benefits of Liquids

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In this MASTER TRAINING on liquid brine deicing with Phill Sexton with WIT Advisers you will learn the economic benefits of using liquid brine for snow and ice control. Benefits including less salt use, time saving, equipment cost savings and more.

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Environmental Benefits of Liquid Brine [2 of 10]

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[fa icon="calendar'] Sep 13, 2019 8:31:27 AM / by Phill Sexton posted in Benefits of Liquids

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You may have heard about the concept of using liquids for snow and ice control, but are wondering if there is really any benefit to it over against rock salt. In this post about liquid brine de-icing with Phill Sexton, you will learn the benefits of liquid brine for the environment.

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Why is Using Liquid Brine Important? [1 of 10]

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[fa icon="calendar'] Sep 13, 2019 8:04:48 AM / by Phill Sexton posted in Using Liquids

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Although the topic of liquid brine is gathering some momentum, there are still a lot of questions about it. Isn't liquid brine bad? Does it even work? How do I use liquid brine? In this post you will learn the importance of using liquid brine for the snow and ice management industry.

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