--- title: Economic Benefits of Liquid Brine [3 of 10] description: Phill Sexton explains the economical benefits of using liquid salt brine in this MASTER TRAINING series. image: https://blog.enduraplas.com/hubfs/Economic-Benefits-of-Liquid-Brine.jpg --- [![Camion_Horizontal_Logo_Blue](https://blog.enduraplas.com/hs-fs/hubfs/Camion_Horizontal_Logo_Blue.png?width=205&height=59&name=Camion_Horizontal_Logo_Blue.png "Camion_Horizontal_Logo_Blue")](https://www.camionsystems.com/) # Ice Control Blog **[Start New MASTER TRAINING Here](https://blog.enduraplas.com/ice-control/master-training-liquids-series) ▶️** ## [Economic Benefits of Liquid Brine \[3 of 10\]](https://blog.enduraplas.com/ice-control/economical-benefits-of-liquid-brine) **\[fa icon="book"\] 5 Minute Read** \[fa icon="calendar"\] Sep 13, 2019 8:51:36 AM / by [Phill Sexton](https://blog.enduraplas.com/ice-control/author/phill-sexton) - [Tweet](https://twitter.com/share) ![Economic-Benefits-of-Liquid-Brine](https://blog.enduraplas.com/hs-fs/hubfs/Economic-Benefits-of-Liquid-Brine.jpg?width=710&name=Economic-Benefits-of-Liquid-Brine.jpg) In this MASTER TRAINING on liquid brine deicing with Phill Sexton with WIT Advisers you will learn the economic benefits of using liquid brine for snow and ice control. Benefits including less salt use, time saving, equipment cost savings and more. ## Why are Liquids a Better Alternative? We need to think about the mindset of using liquids as a better alternative and understand why switching to liquids would be a no-brainer decision. Typically, people want the same service for less... - Less money - Less time - Less effort There needs to be strategies incorporated to doing it a different way to address that, and this is where liquids become a fairly significant tool in the tool box. So, looking at the economic benefits of liquid brine, let's think about it beyond even salt use. There’s the economics of... - Time & production - Travel - Equipment - Fuel And there's also the economics of redo work or doing things haphazardly so that it's causing us to apply more material or [spend more time on it](https://blog.enduraplas.com/ice-control/level-of-service-benefits-of-liquid-brine) (when using solid salt), rather than taking a more proactive approach (e.g. using liquid brine to [pre-treat the area before the storm](https://blog.enduraplas.com/ice-control/preventing-the-bond-of-snow-and-ice-with-liquid-brine)). ![Liquid-Brine-Reduces-Salt](https://blog.enduraplas.com/hs-fs/hubfs/Liquid-Brine-Reduces-Salt.gif?width=710&name=Liquid-Brine-Reduces-Salt.gif) ## Does Liquid Brine Reduce Salt use? Why I get so confident about this is, when we look at our [sustainable winter management program SWiM®](https://witadvisers.com/swim/), there's been a [third part case study](https://www.rit.edu/affiliate/nysp2i/sites/rit.edu.affiliate.nysp2i/files/docs/resources/WIT_Advisers_Quantifies_Impacts_of_Sustainable_Winter_Management_Program.pdf) done that's looked at the benefits (not just from salt outputs or economics, but others as well). From the standpoint of salt output, we've been able to see in many cases... |   ### AN AVERAGE OF 50% REDUCTION IN SALT AND IN SOME CASES, 3X REDUCTION IN SALT. | | --- |   What that means to you depending on your contract model, and what that means to your client is on average a 25% savings. This is a significant reduction for something as simple as changing the way you apply your material. ![Liquid-Brine-Saving-Time](https://blog.enduraplas.com/hs-fs/hubfs/Liquid-Brine-Saving-Time.gif?width=710&name=Liquid-Brine-Saving-Time.gif) ## Does Using Liquid Brine Save you Time? Let's take it a step further. When you think in terms of a third-party case study that was done on these results by Rochester Institute of Technology, here's what they found. Not only was there this savings in salt output and this obvious economic benefit but then it provided other benefits including... |   ### ON AVERAGE 50% FEWER TRIPS TO THE SITE TO APPLY SALT. | | --- |   Now that might not make sense at first when you think about right now brine is sort of perceived as this 'other service', or this thing that you do before the storm but I'm going to continue to do these other things that I've always done after the storm or during the storm. But that’s not really what happens. What happens is once you take this more proactive approach... |   ### IT ACTUALLY ALLOWS YOU TO BE SALTING LESS DURING AND POST STORM TREATMENT. | | --- |   The other thing that that then inspires is when there’s fewer trips, there’s fewer amounts of fuel being used. When there are fewer trips there is... - Less fuel used - Less hours spent By using liquid brine instead of rock salt you're... - Saving Time - Saving Fuel - Saving on [Equipment](https://www.enduraplas.com/category/ice-control-equipment/ice-control-sprayers/) Costs - Saving Materials So it’s sort of a four sided coin now of what the benefits are rather than just this economic, environmental proposition. I hope this article has given you some insight as to the positive economic benefits of using liquid brine for snow and ice control. To [shop our variety of liquid brine sprayers](https://www.enduraplas.com/category/ice-control-equipment/ice-control-sprayers/), visit our website. If you have any questions, feel free to comment below and we'll get back to you.   #### Interested in more FREE TRAINING? Here are links to the complete course: [Why is Using Liquid Brine Important? \[1 of 10\]](https://blog.enduraplas.com/ice-control/why-is-using-liquid-brine-important) [Environmental Benefits of Liquid Brine \[2 of 10\]](https://blog.enduraplas.com/ice-control/environmental-benefits-of-liquid-brine) [Economical Benefits of Liquid Brine \[3 of 10\]](https://blog.enduraplas.com/ice-control/economical-benefits-of-liquid-brine) [Level of Service Benefits of Liquid Brine \[4 of 10\]](https://blog.enduraplas.com/ice-control/level-of-service-benefits-of-liquid-brine) [Rock Salt vs Liquid Brine \[5 of 10\]](https://blog.enduraplas.com/ice-control/rock-salt-vs-liquid-brine) [Preventing the Bond of Snow & Ice with Liquid Brine \[6 of 10\]](https://blog.enduraplas.com/ice-control/preventing-the-bond-of-snow-and-ice-with-liquid-brine) [What are the Barriers of Switching to Liquid Brine Deicing? \[7 of 10\]](https://blog.enduraplas.com/ice-control/what-are-the-barriers-of-switching-to-liquid-brine-deicing) [Why Aren't More Clients Asking for a Liquids Approach? \[8 of 10\]](https://blog.enduraplas.com/ice-control/why-arent-more-clients-asking-for-a-liquids-approach) [How do we Make the Change to Liquids? \[9 of 10\]](https://blog.enduraplas.com/ice-control/how-do-we-make-the-change-to-liquids) [Liquid Brine Spraying Techniques \[10 of 10\]](https://blog.enduraplas.com/ice-control/liquid-brine-spraying-techniques)   [![Level of service benefits of liquid brine - CTA](https://blog.enduraplas.com/hs-fs/hubfs/Level%20of%20service%20benefits%20of%20liquid%20brine%20-%20CTA.jpg?width=1458&name=Level%20of%20service%20benefits%20of%20liquid%20brine%20-%20CTA.jpg)](https://blog.enduraplas.com/ice-control/level-of-service-benefits-of-liquid-brine) Topics: [Benefits of Liquids](https://blog.enduraplas.com/ice-control/topic/benefits-of-liquids) ![Phill Sexton](https://blog.enduraplas.com/hs-fs/hubfs/Phill%20Sexton%20Profile.jpg?width=100&height=100&name=Phill%20Sexton%20Profile.jpg) #### Written by [Phill Sexton](https://blog.enduraplas.com/ice-control/author/phill-sexton) I am the founder and CEO of WIT Advisers. I am a veteran of the winter and landscape management industry. As a technician, manager, executive and company owner, my growing concern about the environmental impacts of my trade and evolving interest in sustainable best practices led me to developing my company. I enjoy sharing best practices about how to control snow and ice more efficiently. [\[fa icon="linkedin-square"\]Linkedin](https://www.linkedin.com/in/pcsexton) ### Subscribe to Email Updates - Recent - Popular - Topics ### Lists by Topic - [Using Liquids (11)](https://blog.enduraplas.com/ice-control/tag/using-liquids) - [Benefits of Liquids (10)](https://blog.enduraplas.com/ice-control/tag/benefits-of-liquids) - [Buying Equipment for Liquids (1)](https://blog.enduraplas.com/ice-control/tag/buying-equipment-for-liquids) - [Customer Stories (1)](https://blog.enduraplas.com/ice-control/tag/customer-stories) - [New Products (1)](https://blog.enduraplas.com/ice-control/tag/new-products) - [equipment maintenance (1)](https://blog.enduraplas.com/ice-control/tag/equipment-maintenance) ### Posts by Topic - [Using Liquids (11)](https://blog.enduraplas.com/ice-control/tag/using-liquids) - [Benefits of Liquids (10)](https://blog.enduraplas.com/ice-control/tag/benefits-of-liquids) - [Buying Equipment for Liquids (1)](https://blog.enduraplas.com/ice-control/tag/buying-equipment-for-liquids) - [Customer Stories (1)](https://blog.enduraplas.com/ice-control/tag/customer-stories) - [New Products (1)](https://blog.enduraplas.com/ice-control/tag/new-products) - [equipment maintenance (1)](https://blog.enduraplas.com/ice-control/tag/equipment-maintenance) see all ### **See the Latest in Ice Control Equipment**   [![SHOP EQUIPMENT](https://no-cache.hubspot.com/cta/default/2396114/88e426fa-87a6-4077-b365-fcd7441f8748.png)](https://cta-redirect.hubspot.com/cta/redirect/2396114/88e426fa-87a6-4077-b365-fcd7441f8748) ### Recent Posts ## Get Monthly Helpful Tips Sign up to our blog to learn the best answers to popular questions about Ice Control! CONQUER EVERY STORM. Camion is a brand by Enduraplas. Copyright © 2026 Enduraplas. All Rights Reserved. \[fa icon="chevron-up"\]Back to top