Ice Control Blog

Why Aren't More Clients Asking for a Liquids Approach? [8 of 10]

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[fa icon="calendar"] Oct 10, 2019 3:28:27 PM / by Phill Sexton

Why Arent More Clients Asking for a Liquids Approach

As we think about making this change to a liquids approach, it really begs the question, “Why aren't more clients requesting liquids?” In this post, Phill Sexton with WIT Advisers goes over how you can make your clients aware of the liquid brine solution. 

Making Customers Aware of Liquid Brine

From our experience what it boils down to is that it's an awareness issue. The benefits are clear. It saves...

  • Money
  • Salt
The way that you get started with it and the fact that these benefits exist I think sometimes aren't a level of innovation that customers are aware of (until we make them aware of it).

So how do we do that? I think first and foremost it's a case of trying to convince ourselves that there's confidence in how this works, and then bringing those benefits/results to the client.

What are the two things that inspire change?
  • Pain
  • Awareness
So the pain really exists now. The pain of the cost of the salt, the pain of the waste in the salt. The pain of the damage that the salt creates on the infrastructure on that property. The pain of once that solid material makes it inside the building and then all the other issues caused by that.

So that pain exists and ensuring that customers are aware that there is an alternative that there's a different methodology for achieving the same result; there in-lies the solution.

I hope this article has helped you understand how you can introduce the liquid brine approach to your clients. To shop our variety of liquid brine sprayers, visit our website. If you have any questions, feel free to comment below and we'll get back to you.


Interested in more FREE TRAINING? Here are links to the complete course:

Why is Using Liquid Brine Important? [1 of 10]

Environmental Benefits of Liquid Brine [2 of 10]

Economical Benefits of Liquid Brine [3 of 10]

Level of Service Benefits of Liquid Brine [4 of 10]

Rock Salt vs Liquid Brine [5 of 10]

Preventing the Bond of Snow & Ice with Liquid Brine [6 of 10]

What are the Barriers of Switching to Liquid Brine Deicing? [7 of 10]

Why Aren't More Clients Asking for a Liquids Approach? [8 of 10]

How do we Make the Change to Liquids? [9 of 10]

Liquid Brine Spraying Techniques [10 of 10]



Topics: Benefits of Liquids

Phill Sexton

Written by Phill Sexton

I am the founder and CEO of WIT Advisers. I am a veteran of the winter and landscape management industry. As a technician, manager, executive and company owner, my growing concern about the environmental impacts of my trade and evolving interest in sustainable best practices led me to developing my company. I enjoy sharing best practices about how to control snow and ice more efficiently.

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