Why Aren't More Clients Asking for a Liquids Approach? [8 of 10]

Why Arent More Clients Asking for a Liquids Approach

As we think about making this change to a liquids approach, it really begs the question, “Why aren't more clients requesting liquids?” In this post, Phill Sexton with WIT Advisers goes over how you can make your clients aware of the liquid brine solution.

Making Customers Aware of Liquid Brine

From our experience what it boils down to is that it's an awareness issue. The benefits are clear. It saves...

Money
Salt

The way that you get started with it and the fact that these benefits exist I think sometimes aren't a level of innovation that customers are aware of (until we make them aware of it).

So how do we do that? I think first and foremost it's a case of trying to convince ourselves that there's confidence in how this works, and then bringing those benefits/results to the client.

What are the two things that inspire change?

Pain
Awareness

So the pain really exists now. The pain of the cost of the salt, the pain of the waste in the salt. The pain of the damage that the salt creates on the infrastructure on that property. The pain of once that solid material makes it inside the building and then all the other issues caused by that.

So that pain exists and ensuring that customers are aware that there is an alternative that there's a different methodology for achieving the same result; there in-lies the solution.

I hope this article has helped you understand how you can introduce the liquid brine approach to your clients. To shop our variety of liquid brine sprayers, visit our website. If you have any questions, feel free to comment below and we'll get back to you.